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Publicity Project

“Quit to Win” Smoke-free Community Campaign

In 2019-2020, COSH collaborated with School of Nursing and School of Public Health of The University of Hong Kong to organize the 10th “Quit to Win” Smoke-free Community Campaign. The Campaign was again supported by the 18 District Councils, community organizations, Correctional Services Department, Hong Kong Jockey Club, Link Asset Management Limited, CLP Power Hong Kong Limited, over 30 associations from catering, construction and transportation industry, together disseminated the smoke-free messages throughout the community and formulate a supportive network for smoking cessation.

From June to September 2019, COSH organized over 80 recruitment and promotion activities of the 10th “Quit to Win” Contest in 18 districts in Hong Kong. The Campaign successfully recruited more than 1,000 smokers to join the contest. All participants received the half-year smoking cessation follow-up counseling by School of Nursing and School of Public Health of The University of Hong Kong. Advice and incentives on smoking cessation, as well as active referral to smoking cessation service, were provided to motivate them to quit and enjoy smoke-free healthy lifestyle.

In support of the 22 district working partners, about 50 smoke-free exhibitions and district-based smoke-free events were organized. For example, health talks, community promotions, health carnivals, drawing competition, moving band performances, roadshows and outreach promotions, etc. The promotion effect of 10th “Quit to Win” Contest was optimized and public awareness on smoking cessation was enhanced. About 500 staffs and volunteers from district working partners participated in the activities, which spread the smoke-free messages to about 55,000 members of public.

To mark the 10th anniversary of “Quit to Win” Contest in 2019-2020 and promote the cessation services, COSH organized the “Smoking Cessation Service Assemble” on 3 and 4 August 2019 at Amoy Plaza. The event was collaborated with smoking cessation service providers, including Pok Oi Hospital, The Lok Sin Tong Benevolent Society, Kowloon, Tung Wah Group of Hospitals Integrated Centre on Smoking Cessation, United Christian Nethersole Community Health Service and Youth Quitline of The University of Hong Kong. Information on smoking cessation services and smoke-free healthy lifestyle was spread to the mass public. Smokers could also register to the free smoking cessation services provided by these organizations.

Prof Sophia CHAN, Secretary for Food and Health and Antonio KWONG, COSH Chairman also took part in the event and exchanged the experiences in tobacco control with the cessation service providers. Health check, interesting game and exhibition booths were also held at the event. Information of smoking hazards and benefits of cessation was shared with about 2,000 citizens. Around 50 smokers were also encouraged to step up for quitting by joining smoking cessation service and enrolling “Quit to Win” Contest.

Winners of the 10th “Quit to Win” Contest are Mr OR Man-mo (Champion), Mr CHENG Chi-chung (1st runner-up) and Ms CHUNG Kin-yan (2nd runner-up). Their successful quit stories are expected to inspire more smokers to make up the mind to quit.

Click here to view the sharing of the
10th “Quit to Win” Champion
(Chinese version only)
Click here to view the sharing of the
10th “Quit to Win” First Runner-up
(Chinese version only)
Click here to view the sharing of the
10th “Quit to Win” Second Runner-up
(Chinese version only)

The 11th “Quit to Win” Smoke-free Community Campaign will be launched in June 2020. COSH will organize recruitment and promotion activities across the territory. For details, please visit the campaign’s website.
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