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Publicity Project

“Quit to Win” Smoke-free Community Campaign


Background

COSH, in collaboration with School of Nursing and School of Public Health of The University of Hong Kong, has been organizing the “Quit to Win” project since 2009 to encourage more smokers to kick the habit.

In order to build up a positive atmosphere for smoking cessation in the community, COSH solicited the support from District Councils and community organizations and launched the “Quit to Win” Smoke-free Community Campaign since 2012. A series of district-based smoke-free promotion activities were organized. The campaign is mixed with the features of smoking cessation contest, media promotion, smoking cessation counseling and scientific research. Each year, over 1,000 smokers were successfully recruited and smoke-free messages were promoted to a wide scope of mass public across the territory.


Objectives

  • Encourage smokers to kick the smoking habit;
  • Motivate non-smokers to support their family members and friends to quit;
  • Raise public awareness on smoking hazards and enhance community participation in tobacco control; and
  • Strengthen the smoke-free community concept and strive for a smoke-free Hong Kong.


Details

I. Smoking Cessation Counseling Training

To enhance the knowledge of community working partners on smoking hazards and smoking cessation, COSH organizes Smoking Cessation Counseling Training for the staff of the community organizations and university students who will be a smoke-free ambassador to take part in smoking cessation promotion and counseling. Training contents include health hazards of smoking, smoking cessation counseling skills and sharing on the experience in organizing smoke-free promotion activities, etc.



II. “Quit to Win” Contest

COSH organizes territory-wide recruitment and promotion sessions to encourage smokers to quit smoking through contest and prizes. Participants will receive smoking status evaluation and brief smoking cessation counseling from counselors on the recruitment sites. After the enrollment, the smoking cessation counselors will follow up the quit status of participants and give advice and assistance by telephone interview. At 3-month follow-up, participants who quit will be invited to undertake a biochemical validation. Validated participants will be eligible to join the lucky draw or attend an interview to win fabulous prizes.

III. Smoke-free Community Promotion

To promote smoke-free messages and raise the awareness on tobacco control at the district level and to construct a smoke-free community, COSH invites District Council and non-profit organizations to be the district partners to co-organize smoke-free promotion activities for the “Quit to Win” Smoke-free Community Campaign. The collaboration is extended to different sectors in order to strengthen the concept of smoke-free lifestyle in the society.



IV. Randomized Controlled Trial Study

Every year, a randomized controlled trial study is designed to test and evaluate the effectiveness of specific methods or interventions of smoking cessation. Needs and difficulties of quitters will also be investigated. The study findings will provide recommendations to improve the existing smoking cessation services in Hong Kong and increase the chance of successful quit attempt.


The 10th “Quit to Win” Smoke-free Community Campaign

In 2019-2020, COSH collaborated with School of Nursing and School of Public Health of The University of Hong Kong to organize the 10th “Quit to Win” Smoke-free Community Campaign. The Campaign was again supported by the 18 District Councils, community organizations, Correctional Services Department, Hong Kong Jockey Club, Link Asset Management Limited, CLP Power Hong Kong Limited, over 30 associations from catering, construction and transportation industry, together disseminated the smoke-free messages throughout the community and formulate a supportive network for smoking cessation.

From June to September 2019, COSH organized over 80 recruitment and promotion activities of the 10th “Quit to Win” Contest in 18 districts in Hong Kong. The Campaign successfully recruited more than 1,000 smokers to join the contest. All participants received the half-year smoking cessation follow-up counseling by School of Nursing and School of Public Health of The University of Hong Kong. Advice and incentives on smoking cessation, as well as active referral to smoking cessation service, were provided to motivate them to quit and enjoy smoke-free healthy lifestyle.

In support of the 22 district working partners, about 50 smoke-free exhibitions and district-based smoke-free events were organized. For example, health talks, community promotions, health carnivals, drawing competition, moving band performances, roadshows and outreach promotions, etc. The promotion effect of 10th “Quit to Win” Contest was optimized and public awareness on smoking cessation was enhanced. About 500 staffs and volunteers from district working partners participated in the activities, which spread the smoke-free messages to about 55,000 members of public.

To mark the 10th anniversary of “Quit to Win” Contest in 2019-2020 and promote the cessation services, COSH organized the “Smoking Cessation Service Assemble” on 3 and 4 August 2019 at Amoy Plaza. The event was collaborated with smoking cessation service providers, including Pok Oi Hospital, The Lok Sin Tong Benevolent Society, Kowloon, Tung Wah Group of Hospitals Integrated Centre on Smoking Cessation, United Christian Nethersole Community Health Service and Youth Quitline of The University of Hong Kong. Information on smoking cessation services and smoke-free healthy lifestyle was spread to the mass public. Smokers could also register to the free smoking cessation services provided by these organizations.

Prof Sophia CHAN, Secretary for Food and Health and Antonio KWONG, COSH Chairman also took part in the event and exchanged the experiences in tobacco control with the cessation service providers. Health check, interesting game and exhibition booths were also held at the event. Information of smoking hazards and benefits of cessation was shared with about 2,000 citizens. Around 50 smokers were also encouraged to step up for quitting by joining smoking cessation service and enrolling “Quit to Win” Contest.



Winners of the 10th “Quit to Win” Contest are Mr OR Man-mo (Champion), Mr CHENG Chi-chung (1st runner-up) and Ms CHUNG Kin-yan (2nd runner-up). Their successful quit stories are expected to inspire more smokers to make up the mind to quit.

Click here to view the sharing of the
10th “Quit to Win” Champion
(Chinese version only)
Click here to view the sharing of the
10th “Quit to Win” First Runner-up
(Chinese version only)
Click here to view the sharing of the
10th “Quit to Win” Second Runner-up
(Chinese version only)

The 11th “Quit to Win” Smoke-free Community Campaign will be launched in June 2020. COSH will organize recruitment and promotion activities across the territory. For details, please visit the campaign’s website.
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