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Banning tobacco product display reduces smoking intention in adolescents
2015.12.07
A recent study published in Tobacco Control of British Medical Journal found that banning tobacco product display at points of sale could reduce the intention to smoke in adolescents.

The study recruited 241 adolescents aged 11 to 17 in the US. They were randomly assigned to shop in a convenience store in three experimental settings. The tobacco products were displayed in a showcase behind the cash register counter, on a sidewall away from the cash register counter and hidden in an opaque cabinet behind the cash register counter. After shopping in the designated convenience store, they completed a questionnaire for assessment of susceptibility to future cigarette smoking.

The study found that 11% reduction in cigarette smoking susceptibility among the participants who shopped in the convenience store with all tobacco products hidden, compared to those in the convenience store with the tobacco products visible behind the cashier. The result indicated that banning tobacco products display at points of sale could effectively reduce the smoking intention in adolescents and prevent them from initiating smoking.

Product display is a key means of promoting tobacco products and tobacco use, which could stimulate impulse purchases of tobacco and project the impression that tobacco use is socially acceptable. Tobacco product display has been banned in many countries including Australia, United Kingdom and Thailand. To eliminate the marketing tactics from tobacco industry and prevent youngsters from starting smoking, COSH advocates the government to implement the ban on display of tobacco products at points of sale.

Source: British Medical Journal
 
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