World No Tobacco Day 2010 - Gender and tobacco with an emphasis on marketing to women
The World Health Organization (WHO) selects "Gender and tobacco with an emphasis on marketing to women" as the theme for the next World No Tobacco Day, which will take place on 31 May 2010.
Controlling the epidemic of tobacco among women is an important part of any comprehensive tobacco control strategy. World No Tobacco Day 2010 will be designed to draw particular attention to the harmful effects of tobacco marketing towards women and girls. It will also highlight the need for the nearly 170 Parties to the WHO Framework Convention on Tobacco Control to ban all tobacco advertising, promotion and sponsorship in accordance with their constitutions or constitutional principles.
Women comprise about 20% of the world's more than 1 billion smokers. Male rates of smoking have peaked, while female rates are on the rise. Women are a major target of opportunity for the tobacco industry, which needs to recruit new users to replace the nearly half of current users who will die prematurely from tobacco-related diseases.
Data from 151 countries show that about 7% of adolescent girls smoke cigarettes as opposed to 12% of adolescent boys. In some countries, almost as many girls smoke as boys.
WHO Director-General Dr Margaret Chan had issued report on protecting and promoting the health of women which is crucial to health and development – not only for the citizens of today but also for those of future generations.
World No Tobacco Day 2010 will give overdue recognition to the importance of controlling the epidemic of tobacco among women. WHO will encourage governments to pay particular attention to protecting women from the tobacco companies' attempts to lure them into lifetimes of nicotine dependence.
Source : World Health Organisation (http://www.who.int)