World No Tobacco Day
World No Tobacco Day 2020
Theme: Protecting youth from industry manipulation and preventing them from tobacco and nicotine use
The World Health Organization (WHO) designates 31st May of each year as the World No Tobacco Day (WNTD). The theme of WNTD 2020 is “Protecting youth from industry manipulation and preventing them from tobacco and nicotine use”.
In recent decades, the tobacco industry has been deliberately adopting various tactics to attract youth to tobacco products. Each year, over 7 million tobacco users die of tobacco-attributable diseases. Internal industry documents has disclosed that their researches and approaches targets at the young generation, from product design to marketing campaigns, so as to replace the loss of consumers due to tobacco-attributable deaths with new young consumers.
WHO emphasizes that the tobacco industry manipulates youth with different strategies, including use of youth-appealing flavours, attractive product designs, promotion claims of “harm reduction”, sponsoring celebrities/influencers and brand events, point-of-sale marketing at vending outlets frequented by children, and indirect marketing, etc.
With the theme “Protecting youth from industry manipulation and preventing them from tobacco and nicotine use”, WNTD 2020 serves as a global counter-marketing campaign to:
- Unmask myths and expose manipulation tactics of the tobacco and nicotine industries, especially those deceive the youth;
- Equip youth with the knowledge of the tobacco and nicotine industry’s intention and tactics; and
- Empower the influencers to protect the youth and fight against the Big Tobacco.
Source: World Health Organization
The themes of World No Tobacco Day in recent years :